AI 搜索普及后，品牌和内容平台应该继续投资 SEO，还是转向面向模型的答案优化？

“Anthony Casalena notes that while users are shifting from traditional search to chatbots, websites remain crucial because answer engines use them as source material. Effective AIO requires ensuring a site’s content is authoritative, well-structured, and frequently updated so that it can be indexed and cited as the definitive answer.”

“Gary Vaynerchuk observes that social creative—the text, images, and videos posted across platforms—now directly shapes how brands appear in LLM-based search and answer engines. GEO does not replace AEO; rather, it highlights the new frontier of social-creative feeding generative search.”

“Contrary to “SEO is dead” narratives, Sandy Diao insists that foundational SEO remains essential—and is becoming more important as generative engines like LLMs rely on the same crawlability, structured data, and content signals to surface citations. If your site is invisible to Googlebot, it will also be invisible to ChatGPT, Perplexity, and other LLM-based search experiences.”

“In the episode, the bull case (Rory) holds that GEO tools like Peak serve a pressing enterprise need: VPs of Marketing, under CEO pressure to appear in AI-generated answers, will pay for visibility even before the channel can deliver measurable traffic or conversion.”

“The bear case (Jason) argues that the product is currently unactionable, relies on credit-card capture tactics, and faces high future churn, especially if LLM platforms eventually absorb the optimisation layer. Both sides agree that the eventual channel risk—whether foundation-model providers themselves will conquer the GEO function—is unknown.”

“Maya Gupta notes that while LLM-driven searches are still a tiny fraction of total traffic, the growth rate is shifting, and within 9–12 months of the interview (mid-2025) she expects it to become a top-of-mind topic. Therefore, the new goal is not just ranking on a search-engine results page, but being recommended by the LLM.”

“AI now synthesizes answers for many of those queries, displacing organic click-throughs. As a result, the most valuable SEO traffic moves down the funnel to mid- and bottom-of-funnel stages, where users arrive pre-educated by AI and seek specific, transactional information (pricing, integrations, comparisons).”